Lead Master – CMH Multi Franchise Pinetown
Job Description
Lead Masters are required to work 2 Saturdays a month and should NOT be calling C customers for any Dealers. The Lead Master role is to assist with Dealership Marketing. All theme campaigns and ideas must be done in collaboration with Managers.
Details
- Close Date: 25 September 2026
- Dealership: CMH Multi franchise Pinetown
Requirements
- Able to work in a corporate environment
- Must have been exposed to Marketing and Advertising techniques
- Must be able to design advertisements and advise on brand and advertising strategies
- Must understand and be able to communicate and advertise through social media
- Must be able to understand the markets and competitors and advise on pricing of vehicles
- Computer literate (non-negotiable)
- Matric (non-negotiable)
- Marketing degree
- Valid driver’s license
Responsibilities
- Follow up on all leads with Sales Executives, call a minimum of 80% to confirm dealership contact, ensure the customer is spoken to before any lead is closed, and update the CRM systems.:
- Monitor Dealership Overview daily and send a screenshot to your Manager to follow up on Sales Executive activity, plus distribute any leads that come in overnight/weekends and allocate unallocated Tel Marketing Calls.
- Upload vehicles timeously with pictures, comments, extras and brochures, send the Stock Sheet (no cost price) to Sales Executives 3x per week, check websites daily after 11am using the check sheet, and do weekly price checks on cars with 0-1 leads in 30 days for approval with Management/DP before sending to Rokkit.
- Create a monthly Marketing Plan by the last day of the month with an out-the-box theme in discussion with the DP, New Car, Used Car, Workshop and Parts Managers, and create briefs/designs for max 12 organic posts per month - ensuring minimum 3 posts per week on Facebook (organic, deliveries, specials) and reposting all Facebook & Instagram content to Google My Business.