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A car sales manager plays a pivotal role in the smooth functioning of a dealership. They are responsible for leading the sales team, ensuring customer satisfaction, and maintaining profitable sales figures.

  • Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
  • Hires, trains, motivates, counsels and monitors the performance of all new-vehicle sales employees.
  • Understands, keeps abreast of, and complies with regulations that affect new-vehicle sales.
  • Directs and schedules the activities of all department employees, ensuring proper staffing always.
  • Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
  • Maintains an accurate daily log that reflects all sales activities in the dealership.
  • Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
  • Develops, implements, and monitors a follow-up system for new-vehicle purchasers.
  • Maintains teamwork in a customer-focused sales environment throughout the sales, delivery, and follow-up process.
  • Conducts daily and weekly sales meetings.
  • Provides effective communication throughout the new-vehicle department as well as interdepartmentally.
  • Ensures that new-vehicle salespeople understand and follow dealership policies and procedures.
  • Provides proper product and training resources for salespeople on a regular and continuous basis.
  • Oversees the efforts of new-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
  • Works with salespeople on programs that will increase the new-car gross and F&I penetration.
  • Helps salespeople close deals when necessary.
  • Establishes and maintains standards for the delivery of vehicles to customers.
  • Processes salesperson commission sheets and monitors payroll records of salespeople.
  • Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency.
  • Assists the used-vehicle department with trade appraisals as needed.
  • Directs merchandising and advertising efforts for the new-vehicle department in conjunction with the Lead Master.
  • Assists in the development of advertising campaigns and other promotions.
  • Attends managers meetings as requested.
  • Maintains professional appearance.
  • Other tasks as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • A Valid Driver’s License
  • Matric Certificate
  • A proven track record as a new car manager
  • Four or More years related experience
  • Equivalent combination of education and experience
  • A competitive Basic Salary will be provided which include normal market related benefits

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